Experiential

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Production

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Events

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Brand Activations

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Print

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Experiential & Production & Events & Brand Activations & Print &

By Ellie Laxer

Ellie is a multi-media graphic designer with 4+ years in the beverage industry working across experiential, production, and social content projects. 

She currently works as a Graphic Designer at Sweet&Chilli in Sydney, Australia. There, Ellie designs for clients across their portfolio as well as manages internal marketing materials in collaboration with the global team. Brands worked with include Don Julio, Accor Hotels, and Noot. Her role and design approach require a creative hospitality mindset: collaborative, inclusive, and innovative. 

Passionate about cultivating connection through memorable, tangible experiences, Ellie’s wide skillset is backed by an Master of Design (Advanced) from the Billy Blue College of Design at Torrens University and a Bachelor of Arts double major in Studio Art and Communication Studies from Furman University.

  • Tanqueray cocktail window at Hamilton Island Race Week 2025

    HAMILTON ISLAND RACE WEEK

    Experiential activations and curated drink experiences within the Casamigos, Tanqueray, and Don Julio brand worlds for Hamilton Island Race Week.

  • Accor Hotels Bar training video and photography content

    BAR TRAINING CONTENT FOR ACCOR HOTELS

    A bar training content suite with 5 modules of 18 sessions with topics covering bar fundamentals, signature service experiences, and more.

  • Diageo Special Release tasting passport

    DIAGEO SPECIAL RELEASES

    An immersive luxury whisky tasting that took guests around the world celebrating eight single malt expressions inspired by eight different countries.